How To Connect Mailchimp To Squarespace? [The Complete Guide]


Only a professional digital marketer would know some notable perks of connecting Mailchimp to Squarespace. But, to enjoy those perks, you may wonder, ‘how to connect Mailchimp to Squarespace’? We will answer your question in detail in this blog post so read till the end.Mailchimp is a third-party email platform that helps to design email campaigns and newsletters for sending them to multiple recipients. Also, we can create forms of website landing pages with the help of Mailchimp. When we connect a Squarespace 6 form to a list of Mailchimp, the form’s structure mirrors the list data configuration.

Every Squarespace form field gets mapped on the Mailchimp list as the form is made. Form submissions are saved in Mailchimp as subscribers. Integration of Squarespace and Mailchimp helps Squarespace users to add Mailchimp sign-up forms to their websites.

5 Ways To Connect Mailchimp To Squarespace

There are five ways by which you can connect Mailchimp to Squarespace.

  • Embed A Mailchimp Form On Your Website. 
  • Use Squarespace Newsletter Block.
  • Insert Squarespace Form Block.
  • Add A Squarespace Pop-Up Form Block.
  • Integrate Mailchimp’s Extension To Squarespace.

With further ado, let’s move on to the first one. 

Embed A Mailchimp Form On Your Website

Normally most people use built-in Squarespace integrations. But sometimes, you need to add a Mailchimp form directly on the website. To do this, copy the code on the Mailchimp form and paste it inside the Squarespace code block. Follow the steps to Embed a MailChimp form: 

  • Login to the Mailchimp account.
  • Go to the Audience Dashboard.
  • Select “Current Audience” from the dropdown menu.
  • Under the “Manage Audience,” click on sign-up forms 
  • Choose Embedded Forms ( you can select the form’s style and fields for display in this part.
  • Copy the Auto-Generated code.
  • Paste it to the page where you prefer the form to be. 

Moving on to the next way to connect Mailchimp to Squarespace

Use A Squarespace Newsletter Block

It is as easy as it sounds; to use a Squarespace Newsletter block to connect Mailchimp to Squarespace. And, you will get a few advantages to style the Newsletter blocks. For example, you can edit and remove the surrounding title, disclaimer, and description if you wish to.

Follow the steps to connect Mailchimp to Squarespace using a Squarespace block. 

  • Place a newsletter block on your page 
  • Go to the tab that has storage
  • Close Squarespace connection using “x.” 
  • Select connect other services
  • Integrate Mailchimp and sign in to your account
  • Select the correct audience from the dropdown list. 

This step is complete. Now, let’s proceed to another way to connect Mailchimp to Squarespace.

Insert A Squarespace Form Block

Another easy way to connect Squarespace to Mailchimp is by inserting a Squarespace form block on Mailchimp. 

  • Add a form block on your page.
  • Now go to the tab that has “Storage” written on it. 
  • Connect to Mailchimp by signing in to your Mailchimp account.
  • Choose the correct audience option from the dropdown menu.

Note: We advise you not to send the contact page forms to Mailchimp. You may wonder, why so? Because users do not expect a sign-up form of email marketing list when they reach through a contact form. If you still want to go ahead with this idea, ensure to include a checkbox that a user can choose.

Read Also: A Guide On How To Add Google Analytics To Squarespace

Add A Squarespace Pop-Up Form Block

Squarespace and Mailchimp both offer pop-up forms. But, there are a few differences in both platforms in terms of design and functions. You can select whatever meets your creativity and needs. Also, you can utilize pop-up forms to address two unique requirements. 

Note: This solution may require a Squarespace Business plan.

Now read about using pop-up Squarespace forms to connect Mailchimp to Squarespace

  1. Visit Marketing and go to the promotional pop-up option.
  2. Click on proceed to set up. 
  3. Open your Mailchimp account. 
  4. Go to the Audience dashboard.
  5. Select “correct audience” from the menu 
  6. Under the “Manage Audience,” click on sign-up forms
  7. Now select subscriber pop-up forms. (Here, you can design a pop-up form too).
  8. Copy the auto-generated code. 
  9. To copy the code, go to “settings,” 
  10.  Go to “advanced.” Finally, click on Squarespace code injection.

Lastly, here is another option to connect Squarespace to Mailchimp.

Integrate Mailchimp’s Extension To Squarespace

Squarespace commerce and Mailchimp announced this integration that pushes Squarespace commerce data, historical data, orders, customers, and products into Mailchimp. 

Note: This feature needs a Squarespace Business and Commerce plan to operate. Also, the extension will not integrate the information related to donations. 

 Now read about Integrating Mailchimp’s extension to Squarespace to connect Mailchimp to Squarespace. 

  • Go to Mailchimp’s integration directory. 
  • Select Mailchimp for Squarespace Commerce. 
  • Log in to your Squarespace account.
  • Now select the Squarespace store you wish to be in sync with Mailchimp. 
  • Check all the details for permission and select “allow.” 
  • Click on the “login with Mailchimp” option. 
  • Write your Mailchimp ID and password for logging in.
  • Check the information for access and select “allow.”
  • On the Integration Settings page, select Mailchimp’s audience that you wish to be in sync with the Squarespace store information. 

It’s done! Your Squarespace commerce data is in sync with the Mailchimp audience. Go to your dashboard to review the details of this method. 

What Else Can You Do To Connect Mailchimp To Squarespace? 

If you can use Squarespace 7.0, you have an opportunity of utilizing “Cover Page” to make an email opt-in for connecting to Mailchimp. This technique is somewhat similar to the News Block option we already told you about. 

Additionally, If you want to make a paid Newsletter using Squarespace and Mailchimp, we suggest you use a third-party solution.  

We know how complicated things can get when you integrate two tools. It may look easy while reading the blog, but it can take several days. No matter how easily we explain things to you step-by-step, technical things are always tricky and puzzling. But, you can cut the hassle by hiring a Digital Marketing Agency. And guess what, you do not have to wander too far in the search because the zone Websites will help you out.  


The Zone Websites is a platform that helps visionary people like you turn their ideas into a reality. We help you create eye-catching portfolios, logos, and websites for your business. Also, we can get you professional emails, domains, and hosting plans, so your business or startup shines bright digitally. We also do Digital Marketing and create result-driven strategies which will give you surplus leads, customers, and collaborations. So, contact us now to skyrocket your sales, boost your branding, and reach more people. To know more about us, you can visit our website. 

How To Connect Mailchimp To Squarespace? [The Complete Guide]

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