For most of the time, you must have run into the irritating question, “what is the reason my emails are going into the spam folder?” Well, don’t sweat it– we are here with some useful step guides to describe how to prevent your emails from going into the spam folder with some tips & tricks on how to prevent emails from going to spam filters.
It would be a complete waste of all the hard work and effort you put into designing and drafting your emails if they are going to spam, but that’s what happens when your email drafts end up in a subscriber’s spam. In fact, a study divulges that spam filters are more meticulous than ever, with one in four emails going to the spam folder.
When you are into the email marketing business, statistics like this are frightening. But you don’t have to sweat it–we’ve got your back. It’s not good if your emails are adding figures into this statistic, and we’ve curated the following guide to help you keep your mails out of the spam folder and in your subscriber’s inbox. So, without further rumpus, here are a few things you must do to avoid emails from ending up in spam.
Appeal To Your Subscribers To Whitelist Your Email Address
Microsoft, Google, and Yahoo! All of these companies work super hard to make sure that their email system‘s spam filters don’t grasp emails that people in your contacts send. These brands (precisely) presume that if an email message is from people in your contacts, it should not go into spam.
To make sure that your emails receive this special treatment, appeal to your subscribers to whitelist your email address by putting your “From” email address to their list of safe senders or contacts. We suggest adding screenshots and instructions illustrating how to perform this task, as you can not expect that each subscriber has the same level of technical proficiency to whitelist your email address.
Confirm that all your email drafts get this treatment, including the whitelisting guidelines in the initial welcome email message you send when an individual subscribes to your email list to receive newsletters.
Ask For Permission To Send Newsletters
Nothing will get your newsletters marked as spam swifter than forwarding an email without someone’s consent. Just anticipate what you do next if you receive an email from a mysterious or unknown sender. Expecting the email even if it is in your email program’s spam folder, you’re surely going to flag it as spam email without even opening it.
Sending subscribers marketing or business emails without their consent is not a proper recipe for business success in the long run. If you want to convince users to shop from you, you want them to be interested and engaged. Random email receivers don’t appreciate emails from an unknown company. They’re impassive at best and more possibly piqued to receive an email from people they don’t even know. Always seek the subscriber’s permission before shooting an email; it’s the best practice both financially and ethically.
Follow the Laws Governing Email Marketing
Talking about ethics, you have to be well familiar with the laws that regulate digital marketing communications and ethics when talking about ethics. In particular, you should be aware of the CAN-SPAM Act, which outlines the best digital marketing communication practices you must follow when shooting commercial emails.
You aren’t required to read each and every clause of the law, but you must know that there are rigid penalties for shooting spam emails to anyone. How can you determine if an email message is (legitimately) spam? The CAN-SPAM law describes spam newsletters or email as any text or graphics which you:
- Shoot without the recipient’s consent.
- Send without putting a valid mailing address.
- Shoot with a misleading subject line.
- Send without adding a way for receivers to opt-out.
You don’t need to be bothered about the above points because all the latest email business marketing campaigns ensure that you abide by the opt-outs and mailing address by default. But you need to be more careful with your subject lines. They should not be misleading or deceptive at all.
Use An Honorable Email Marketing Program
One indication that spam folders keep looking out for when attempting to clench emails is to keep a watch on the IP address linked with the email address and check if there are any spam objections or complaints accompanied with it. If there are any, legal e-mail addresses can get marked just because of association.
In order to make sure it doesn’t happen to your commercial emails, always send an email to a credible and honorable email provider. All the top-notch providers take necessary steps to avoid spammers from operating on their platforms, which ensures that the spiteful steps of spammers don’t damage or violate the deliverability of your emails.
Additionally, as we earlier mentioned, the best and reputed email marketing software providers will also add properties built in to assist you to prevent other ordinary spam triggers like not adding or pasting a physical address or using a suspicious email address to shoot emails.
Check Proofread Your Email Drafts
If your email drafts or newsletters look like they were drafted posthaste (or via a computer), that can be a warning or red mark for spam folders. If there are any typo errors in your emails sometimes, that’s not going to lead you to any critical issue. But if your email drafts are filled with grammatical errors, typo errors, and sentence fragments, that just turns the subscribers off. Also, there’s the possibility that spam folders will block them.
For instance, take a glance at this actual phishing or malicious email:
Even if you’re not going to draft an email with this extreme issue, it provides valuable lessons about how poor formatting, typos, and grammar are all flags of spam and malicious emails. If you’re not at ease with your grammar skills, then look for someone you rely on to proofread your emails or newsletters for you, or at least utilize software such as Grammarly to find basic grammatical errors.
Don’t Write Spammy Subject Lines.
Earlier, there was a specific catalog of “prompt spam words” to prevent your business marketing emails. Spam folders are now much more reliable and sophisticated. Hence, instead of concentrating on particular words to avoid, it’s best to anticipate more holistically and make sure that you don’t mention subject lines that appear like spam or malicious.
For an instance of spam and malicious subject lines, you can refer to various online sources and websites.
A few malicious emails are from legal brands like Dollar Shave Club, Lyft, and FareDepot. Though, because of the phrasing, the email marketers at these brands picked the emails that have landed in spam. Note how many of such kinds of emails use so many exclamation points, create references to money, or typically promise discounts.
Why Emails Go To Spam Folders
One of the major causes that your emails or newsletters go to the spam folder is that the spam filtering program has become super attentive over the past few years.
Email service providers such as Yahoo and Google are splitting down on spam folders to serve their subscribers or users better. The issue is that the spam filtering procedure isn’t 100% perfect. This means that legal emails sometimes go to spam folders, too.
Although there’s another flip of this story that you have to be familiar with:
User engagement plays an important role in proper email deliverability. The email service providers keep a watch on your user engagement levels and receiver’s behavior when determining which emails will go in the inbox and which one will go to spam.
So why emails go to spam instead of inbox? Here are some bulleted points that cause emails to land up in the spam folder instead of the recipient’s inbox.
- You may not be focusing or targeting the correct audience
- You may not have permission to send an email to subscribers
- The IP address you are using is or has been used for spam
- You possess low user engagement rates
- Your subscribers are unable to recognize you
- You have minimum mailbox usage
- The subject line is deceptive
- Your “From” details are incorrect
- You haven’t included your physical address
- You’re not learning from your past faults
For more assistance with your email application, you can turn toward Zone Websites and receive all the necessary support and assistance with your queries. We provide all the IT services and products at affordable prices. So, hurry up and avail of timeless IT services.