{"id":1482,"date":"2023-06-08T10:40:03","date_gmt":"2023-06-08T10:40:03","guid":{"rendered":"https:\/\/zonewebsites.us\/blog\/?p=1482"},"modified":"2023-06-08T10:46:34","modified_gmt":"2023-06-08T10:46:34","slug":"how-to-set-up-google-ads-conversion-tracking-in-shopify","status":"publish","type":"post","link":"https:\/\/zonewebsites.us\/blog\/how-to-set-up-google-ads-conversion-tracking-in-shopify\/","title":{"rendered":"How To Set Up Google Ads Conversion Tracking In Shopify?"},"content":{"rendered":"<div style=\"text-align: justify\">\n<p><span style=\"font-weight: 400\">If you are running Google Ads or are planning to run them in the near future, having a way to track conversions from those ads would be very convenient. However, many Shopify users have no idea of how to set up conversion tracking for their store sales, or they have it set up but not properly.\u00a0<\/span><span style=\"font-weight: 400\">The absence of a tracking system can make you lose out on a lot of crucial information. It is because you will have no idea about the yield the expenses on your ad campaign are getting for you. You won&#8217;t even know if they are even getting you any returns.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Thus, it would be better to properly set up a Google Ads conversion tracking system in your Shopify store. In this blog, we will guide you through the process of setting up Google Ads conversion tracking. We will also give some extra info so that you can avoid things that others don&#8217;t.\u00a0<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_47 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"ez-toc-toggle-icon-1\"><label for=\"item-6ad323a3cfaf0\" aria-label=\"Table of Content\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><input  type=\"checkbox\" id=\"item-6ad323a3cfaf0\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/zonewebsites.us\/blog\/how-to-set-up-google-ads-conversion-tracking-in-shopify\/#A_Common_Mistake_While_Tracking_Google_Ads_Conversion\" title=\"A Common Mistake While Tracking Google Ads Conversion\u00a0\">A Common Mistake While Tracking Google Ads Conversion\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/zonewebsites.us\/blog\/how-to-set-up-google-ads-conversion-tracking-in-shopify\/#Ways_To_Set_Up_Google_Ads_Conversion_Tracking_In_Shopify\" title=\"Ways To Set Up Google Ads Conversion Tracking In Shopify\">Ways To Set Up Google Ads Conversion Tracking In Shopify<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/zonewebsites.us\/blog\/how-to-set-up-google-ads-conversion-tracking-in-shopify\/#Import_From_Google_Analytics\" title=\"Import From Google Analytics\">Import From Google Analytics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/zonewebsites.us\/blog\/how-to-set-up-google-ads-conversion-tracking-in-shopify\/#How_To_Manually_Set_Up_Google_Ads_Conversion_Tracking_In_Shopify\" title=\"How To Manually Set Up Google Ads Conversion Tracking In Shopify?\u00a0\">How To Manually Set Up Google Ads Conversion Tracking In Shopify?\u00a0<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/zonewebsites.us\/blog\/how-to-set-up-google-ads-conversion-tracking-in-shopify\/#Step_1_Create_Google_Ads_Conversion\" title=\"Step 1: Create Google Ads Conversion\u00a0\u00a0\">Step 1: Create Google Ads Conversion\u00a0\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/zonewebsites.us\/blog\/how-to-set-up-google-ads-conversion-tracking-in-shopify\/#Step_2_Install_Global_Site_Tag\" title=\"Step 2: Install Global Site Tag\u00a0\">Step 2: Install Global Site Tag\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/zonewebsites.us\/blog\/how-to-set-up-google-ads-conversion-tracking-in-shopify\/#Step_3_Install_The_Event_Snippet\" title=\"Step 3: Install The Event Snippet\">Step 3: Install The Event Snippet<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/zonewebsites.us\/blog\/how-to-set-up-google-ads-conversion-tracking-in-shopify\/#Step_4_Make_The_Conversion_Value_Dynamic\" title=\"Step 4: Make The Conversion Value Dynamic\">Step 4: Make The Conversion Value Dynamic<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/zonewebsites.us\/blog\/how-to-set-up-google-ads-conversion-tracking-in-shopify\/#Test_Google_Ads_Conversion_Tracking_In_Shopify\" title=\"Test Google Ads Conversion Tracking In Shopify\">Test Google Ads Conversion Tracking In Shopify<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/zonewebsites.us\/blog\/how-to-set-up-google-ads-conversion-tracking-in-shopify\/#Additional_Step_Enhanced_Conversion_In_Google_Ads\" title=\"Additional Step: Enhanced Conversion In Google Ads\">Additional Step: Enhanced Conversion In Google Ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/zonewebsites.us\/blog\/how-to-set-up-google-ads-conversion-tracking-in-shopify\/#More_About_Attribution_Models\" title=\"More About Attribution Models\">More About Attribution Models<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/zonewebsites.us\/blog\/how-to-set-up-google-ads-conversion-tracking-in-shopify\/#Linear\" title=\"Linear\">Linear<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/zonewebsites.us\/blog\/how-to-set-up-google-ads-conversion-tracking-in-shopify\/#First_Click\" title=\"First Click\">First Click<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/zonewebsites.us\/blog\/how-to-set-up-google-ads-conversion-tracking-in-shopify\/#Last_Click\" title=\"Last Click\u00a0\">Last Click\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/zonewebsites.us\/blog\/how-to-set-up-google-ads-conversion-tracking-in-shopify\/#Position-based\" title=\"Position-based\u00a0\">Position-based\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/zonewebsites.us\/blog\/how-to-set-up-google-ads-conversion-tracking-in-shopify\/#Time_Decay\" title=\"Time Decay\u00a0\">Time Decay\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/zonewebsites.us\/blog\/how-to-set-up-google-ads-conversion-tracking-in-shopify\/#Data-Driven\" title=\"Data-Driven\">Data-Driven<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/zonewebsites.us\/blog\/how-to-set-up-google-ads-conversion-tracking-in-shopify\/#FAQs\" title=\"FAQs\">FAQs<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/zonewebsites.us\/blog\/how-to-set-up-google-ads-conversion-tracking-in-shopify\/#Does_Google_Ads_automatically_track_conversion\" title=\"Does Google Ads automatically track conversion?\">Does Google Ads automatically track conversion?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/zonewebsites.us\/blog\/how-to-set-up-google-ads-conversion-tracking-in-shopify\/#Why_is_Google_Ads_not_tracking_conversions\" title=\"Why is Google Ads not tracking conversions?\">Why is Google Ads not tracking conversions?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"A_Common_Mistake_While_Tracking_Google_Ads_Conversion\"><\/span><b>A Common Mistake While Tracking Google Ads Conversion\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">One common mistake that we have seen people making with their Shopify stores is the installation of some 3rd party tracking code. Doing so results in doubling up of purchase data which can cause bloating in the account manager. This is because it starts working alongside Google channel&#8217;s conversion codes.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Now you may be wondering why someone would install double conversion codes. The reason is simple, not every Shopify user has the necessary technical know-how and looks for a simple solution. And this simple solution is available to them in the form of a Google channel. However, they do not know that the Google channel installs its own conversion code.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">This double installation causes confusion as the user will see doubled-up data when it is actually not. It is also why an accurate tracking system can be very beneficial.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Ways_To_Set_Up_Google_Ads_Conversion_Tracking_In_Shopify\"><\/span><b>Ways To Set Up Google Ads Conversion Tracking In Shopify<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">There are three different ways to set up the tracking system for Google Ads conversions in Shopify.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">The first option is to simply import your transactions from Google Analytics as a conversion goal. Since GA provides accurate tracking of sales, it would be a simple and efficient solution. However, this method does not allow tracking of view-through conversions, so not many people use it.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">The second one is the installation of a Google channel in Shopify. It is also the simplest option out of the three and is more foolproof than importing from GA, given that you do not install other conversion channels. In this method, you get many additional conversions that are automatically created. These include options like &#8220;Begin Checkout&#8221; and &#8220;Add to Cart.&#8221; However, the one disadvantage of this method is that there is no use of cart data, new customer acquisition reporting, or enhanced conversions.\u00a0<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1483 aligncenter\" src=\"https:\/\/zonewebsites.us\/blog\/wp-content\/uploads\/2023\/06\/Google-channel-in-Shopify-with-various-conversions-1024x339-1.jpg\" alt=\"Google-Channel-In-Shopify\" width=\"1024\" height=\"339\" srcset=\"https:\/\/zonewebsites.us\/blog\/wp-content\/uploads\/2023\/06\/Google-channel-in-Shopify-with-various-conversions-1024x339-1.jpg 1024w, https:\/\/zonewebsites.us\/blog\/wp-content\/uploads\/2023\/06\/Google-channel-in-Shopify-with-various-conversions-1024x339-1-300x99.jpg 300w, https:\/\/zonewebsites.us\/blog\/wp-content\/uploads\/2023\/06\/Google-channel-in-Shopify-with-various-conversions-1024x339-1-768x254.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">The third way is to manually implement the tracking system. The method may be more tedious, but it has its own perks as well. It allows you to have a variety of features, such as editing conversion codes and adding the latest ecommerce features.\u00a0<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Import_From_Google_Analytics\"><\/span><b>Import From Google Analytics<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">As we mentioned already, importing transactions from Google Analytics is a simple way to track conversions in Shopify. If you are already using Google Analytics to track your transactions, you can import the data using the following steps.\u00a0<\/span><\/p>\n<ol start=\"3\">\n<li><span style=\"font-weight: 400\"> Visit your Google Analytics set-up for Shopify and get to the source\/medium report. Make sure that the conversion data is attributed to Google.\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400\"> Now, create a new conversion and click on &#8220;Import.&#8221;<\/span><\/li>\n<li><span style=\"font-weight: 400\"> You will come across a menu asking for the type of data you want to import. Just select the type with the most accurate data.\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400\"> Next, click on &#8220;Import and Continue.&#8221;\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400\"> Check the conversion settings after the goal is created by clicking on the name.\u00a0<\/span><\/li>\n<\/ol>\n<h2><span class=\"ez-toc-section\" id=\"How_To_Manually_Set_Up_Google_Ads_Conversion_Tracking_In_Shopify\"><\/span><b>How To Manually Set Up Google Ads Conversion Tracking In Shopify?\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">Manual set-up may take a bit more of your time, but it&#8217;s worth the time as you get plenty of features. Let&#8217;s get you through the steps for the manual set-up of Google Ads conversion tracking in Shopify.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">But, before we go through the process of setting up Google Ads conversion tracking, you should know about attribution models. That is because you will have to choose the model while creating a conversion.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Step_1_Create_Google_Ads_Conversion\"><\/span><span style=\"font-weight: 400\">Step 1: Create Google Ads Conversion\u00a0\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">At the top right of your Google Ads account, you will find a spanner icon.\u00a0<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1486 aligncenter\" src=\"https:\/\/zonewebsites.us\/blog\/wp-content\/uploads\/2023\/06\/How-to-create-a-new-Google-Ads-Conversion-find-conversions-368x.webp\" alt=\"\" width=\"368\" height=\"158\" srcset=\"https:\/\/zonewebsites.us\/blog\/wp-content\/uploads\/2023\/06\/How-to-create-a-new-Google-Ads-Conversion-find-conversions-368x.webp 368w, https:\/\/zonewebsites.us\/blog\/wp-content\/uploads\/2023\/06\/How-to-create-a-new-Google-Ads-Conversion-find-conversions-368x-300x129.webp 300w\" sizes=\"auto, (max-width: 368px) 100vw, 368px\" \/><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Go to conversions in the &#8220;Measurement&#8221; column and create a new conversion.\u00a0<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1487 aligncenter\" src=\"https:\/\/zonewebsites.us\/blog\/wp-content\/uploads\/2023\/06\/How-to-create-a-new-Google-Ads-Conversion-new-conversions-action-368x.webp\" alt=\"\" width=\"368\" height=\"136\" srcset=\"https:\/\/zonewebsites.us\/blog\/wp-content\/uploads\/2023\/06\/How-to-create-a-new-Google-Ads-Conversion-new-conversions-action-368x.webp 368w, https:\/\/zonewebsites.us\/blog\/wp-content\/uploads\/2023\/06\/How-to-create-a-new-Google-Ads-Conversion-new-conversions-action-368x-300x111.webp 300w\" sizes=\"auto, (max-width: 368px) 100vw, 368px\" \/><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Now, click on &#8220;Website&#8221; and enter the domain of your website. Then, click on &#8220;Scan.&#8221;<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1491 aligncenter\" src=\"https:\/\/zonewebsites.us\/blog\/wp-content\/uploads\/2023\/06\/Untitled-2.png\" alt=\"\" width=\"366\" height=\"129\" srcset=\"https:\/\/zonewebsites.us\/blog\/wp-content\/uploads\/2023\/06\/Untitled-2.png 366w, https:\/\/zonewebsites.us\/blog\/wp-content\/uploads\/2023\/06\/Untitled-2-300x106.png 300w\" sizes=\"auto, (max-width: 366px) 100vw, 366px\" \/><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Next, click on &#8220;Add a conversion action manually&#8221; and fill in the conversion settings appropriately. It includes conversion type, value, and attribution model.\u00a0<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-1492 aligncenter\" src=\"https:\/\/zonewebsites.us\/blog\/wp-content\/uploads\/2023\/06\/Untitled-3.png\" alt=\"\" width=\"364\" height=\"171\" srcset=\"https:\/\/zonewebsites.us\/blog\/wp-content\/uploads\/2023\/06\/Untitled-3.png 364w, https:\/\/zonewebsites.us\/blog\/wp-content\/uploads\/2023\/06\/Untitled-3-300x141.png 300w\" sizes=\"auto, (max-width: 364px) 100vw, 364px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1493 aligncenter\" src=\"https:\/\/zonewebsites.us\/blog\/wp-content\/uploads\/2023\/06\/Untitled-4.png\" alt=\"\" width=\"368\" height=\"134\" srcset=\"https:\/\/zonewebsites.us\/blog\/wp-content\/uploads\/2023\/06\/Untitled-4.png 368w, https:\/\/zonewebsites.us\/blog\/wp-content\/uploads\/2023\/06\/Untitled-4-300x109.png 300w\" sizes=\"auto, (max-width: 368px) 100vw, 368px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1494 aligncenter\" src=\"https:\/\/zonewebsites.us\/blog\/wp-content\/uploads\/2023\/06\/Untitled-5.png\" alt=\"\" width=\"368\" height=\"167\" srcset=\"https:\/\/zonewebsites.us\/blog\/wp-content\/uploads\/2023\/06\/Untitled-5.png 368w, https:\/\/zonewebsites.us\/blog\/wp-content\/uploads\/2023\/06\/Untitled-5-300x136.png 300w\" sizes=\"auto, (max-width: 368px) 100vw, 368px\" \/><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">After completing the process, save the conversion code.\u00a0<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1495 aligncenter\" src=\"https:\/\/zonewebsites.us\/blog\/wp-content\/uploads\/2023\/06\/Untitled-6.png\" alt=\"\" width=\"369\" height=\"159\" srcset=\"https:\/\/zonewebsites.us\/blog\/wp-content\/uploads\/2023\/06\/Untitled-6.png 369w, https:\/\/zonewebsites.us\/blog\/wp-content\/uploads\/2023\/06\/Untitled-6-300x129.png 300w\" sizes=\"auto, (max-width: 369px) 100vw, 369px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Step_2_Install_Global_Site_Tag\"><\/span><span style=\"font-weight: 400\">Step 2: Install Global Site Tag\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400\">Once the creation of Google Ads conversion is complete, the next is to install the tag in your Shopify theme code. Follow these simple steps to do so.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Go to the &#8220;Set up the tag&#8221; in Google Ads and then click on &#8220;Install the tag yourself.&#8221;\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Select the applicable option in the &#8220;Global site tag&#8221; section, which will also determine the code generation.\u00a0<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1497 aligncenter\" src=\"https:\/\/zonewebsites.us\/blog\/wp-content\/uploads\/2023\/06\/Screenshot-2023-06-03-181718-1.png\" alt=\"\" width=\"725\" height=\"260\" srcset=\"https:\/\/zonewebsites.us\/blog\/wp-content\/uploads\/2023\/06\/Screenshot-2023-06-03-181718-1.png 725w, https:\/\/zonewebsites.us\/blog\/wp-content\/uploads\/2023\/06\/Screenshot-2023-06-03-181718-1-300x108.png 300w\" sizes=\"auto, (max-width: 725px) 100vw, 725px\" \/><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Now, copy the global site tag.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Open a new window in your browser and open your Shopify admin. Tap on the &#8220;Online Store&#8221; and then click the \u2026 button to edit the code.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Next, open the <\/span><i><span style=\"font-weight: 400\">theme.liquid<\/span><\/i><span style=\"font-weight: 400\"> file and paste the global site tag between the &lt;head&gt; and &lt;\/head&gt; tags. Doing so will apply the tag to every page of your store.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Finally, click &#8220;Save.&#8221;\u00a0<\/span><\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Step_3_Install_The_Event_Snippet\"><\/span><span style=\"font-weight: 400\">Step 3: Install The Event Snippet<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400\">Once the global site tag is installed, next comes the addition of an event snippet for the checkout page. Adding an event snippet will let it track conversions every time someone clicks on the ad and reaches the store&#8217;s checkout page.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Follow these steps to install the event snippet.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Go to Google Ads and then the &#8220;Event Snippet&#8221; section.\u00a0\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1490 aligncenter\" src=\"https:\/\/zonewebsites.us\/blog\/wp-content\/uploads\/2023\/06\/Untitled-1.png\" alt=\"\" width=\"364\" height=\"156\" srcset=\"https:\/\/zonewebsites.us\/blog\/wp-content\/uploads\/2023\/06\/Untitled-1.png 364w, https:\/\/zonewebsites.us\/blog\/wp-content\/uploads\/2023\/06\/Untitled-1-300x129.png 300w\" sizes=\"auto, (max-width: 364px) 100vw, 364px\" \/><\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Choose &#8220;Page load&#8221; and copy the event snippet code.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Open a new window in another browser and visit the Shopify admin dashboard.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">In the dashboard, click on &#8220;Settings&#8221; and then &#8220;Checkout.&#8221;\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">There will be a box for &#8220;Additional scripts&#8221; where you will have to paste the event snippet. If there is already a code in the box, then add the snippet on a new line below the code present there.\u00a0<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1489 aligncenter\" src=\"https:\/\/zonewebsites.us\/blog\/wp-content\/uploads\/2023\/06\/Untitled.png\" alt=\"\" width=\"353\" height=\"163\" srcset=\"https:\/\/zonewebsites.us\/blog\/wp-content\/uploads\/2023\/06\/Untitled.png 353w, https:\/\/zonewebsites.us\/blog\/wp-content\/uploads\/2023\/06\/Untitled-300x139.png 300w\" sizes=\"auto, (max-width: 353px) 100vw, 353px\" \/><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Next, copy the global site tag in <\/span><b>Step 2 <\/b><span style=\"font-weight: 400\">and add it above the event snippet.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">You can also add tags before and after the snippet to prevent duplicate conversions. It can happen when a customer reloads the customer page. The tag is as follows:\u00a0<\/span><\/li>\n<\/ul>\n<ol>\n<li style=\"font-weight: 380\"><span style=\"font-weight: 380\">Copy and paste {% if first_time_accessed %} before the snippet.\u00a0<\/span><\/li>\n<li style=\"font-weight: 380\"><span style=\"font-weight: 380\">Copy and paste {% endif %} after the snippet.\u00a0<\/span><\/li>\n<\/ol>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">You can select the currency as per your preference in the event snippet with &#8216;{{ currency }},&#8217; or you can leave it as the default &#8216;USD&#8217; currency.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">The space for the default transaction ID will be blank. You can replace&#8221; with &#8216;{{ order_number }},&#8217; which will prevent duplicate conversions by Google Ads.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Finalize the event snippet by clicking on &#8220;Save.&#8221;\u00a0\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">If you have any doubt that you missed out on any of these steps, then here is an example of how your script will look like:\u00a0\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1488 aligncenter\" src=\"https:\/\/zonewebsites.us\/blog\/wp-content\/uploads\/2023\/06\/Screenshot-2023-05-31-145635.png\" alt=\"\" width=\"535\" height=\"375\" srcset=\"https:\/\/zonewebsites.us\/blog\/wp-content\/uploads\/2023\/06\/Screenshot-2023-05-31-145635.png 535w, https:\/\/zonewebsites.us\/blog\/wp-content\/uploads\/2023\/06\/Screenshot-2023-05-31-145635-300x210.png 300w\" sizes=\"auto, (max-width: 535px) 100vw, 535px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Step_4_Make_The_Conversion_Value_Dynamic\"><\/span><span style=\"font-weight: 400\">Step 4: Make The Conversion Value Dynamic<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400\">The value of each conversion will be different if you are tracking the conversion for online store purchases. Thus, each conversion should have a different value which should be dynamic, as it is not possible to edit the event snippet for each value.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">You can make the conversion value dynamic with the following steps.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Visit the admin dashboard and navigate to Settings&gt; Checkout.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Find the event snippet which you installed in the previous steps and replace the line that starts with &#8216;value&#8217;: with the following snippets.\u00a0<\/span><\/li>\n<\/ul>\n<ol>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">&#8216;value&#8217;: {{ checkout.subtotal_price | divided_by: 100.0 }}. This snippet will exclude taxes and shipping from the conversion amount.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">&#8216;value&#8217;: {{ checkout.total_price | divided_by: 100.0 }}. This snippet will include taxes and shipping in the conversion amount.\u00a0<\/span><\/li>\n<\/ol>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">You can choose to insert any of the above snippets based on your preferences.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Hit &#8220;Save&#8221;\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">Have a look at how your script should look so that you can avoid any confusion.\u00a0\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1496 aligncenter\" src=\"https:\/\/zonewebsites.us\/blog\/wp-content\/uploads\/2023\/06\/Screenshot-2023-05-31-232629.png\" alt=\"\" width=\"746\" height=\"364\" srcset=\"https:\/\/zonewebsites.us\/blog\/wp-content\/uploads\/2023\/06\/Screenshot-2023-05-31-232629.png 746w, https:\/\/zonewebsites.us\/blog\/wp-content\/uploads\/2023\/06\/Screenshot-2023-05-31-232629-300x146.png 300w\" sizes=\"auto, (max-width: 746px) 100vw, 746px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Test_Google_Ads_Conversion_Tracking_In_Shopify\"><\/span><b>Test Google Ads Conversion Tracking In Shopify<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">After you are done setting up the conversion tracking in Shopify, the next would be to test the status. There are times when you come across an error that may go undetected and halt the conversion tracking process. You can test it with the following steps so that your scripts do not run into any conflict.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">First, edit the order status page code with this code.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">{% if first_time_accessed == true and post_purchase_page_accessed == false %}\u00a0\u00a0<\/span><span style=\"font-weight: 400\">\u00a0 and put the {% endif %} tag right before the closing.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Next, load the Tag Assistant.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Go to the Shopify admin dashboard and view the customer order.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Now, click on &#8220;More Actions&#8221; and copy the link address of &#8220;View order status page.&#8221; Then open up the tag assistant and use the copied link there. The copied URL will appear like this: <\/span><b>\/authenticate?key=d524ef5bad2b9e7130ff1ccc28886622. <\/b><span style=\"font-weight: 400\">It will pass the information of the customer to the page.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">After the test is complete, put the conditional statement back to where it originally was.\u00a0<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Additional_Step_Enhanced_Conversion_In_Google_Ads\"><\/span><b>Additional Step: Enhanced Conversion In Google Ads<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">We already showed you how you could create conversions; however, Google has introduced Enhanced Conversions for accurate tracking. It also allows better attribution with the hashed data in your account. To enable this feature for your Shopify store, follow these steps:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Select the new conversion you created on the conversions page.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Then click on &#8220;Enhanced Conversions&#8221; and turn it on by checking the box.\u00a0<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1485 aligncenter\" src=\"https:\/\/zonewebsites.us\/blog\/wp-content\/uploads\/2023\/06\/Turn-on-enhanced-conversions-1024x370-1.jpg\" alt=\"\" width=\"1024\" height=\"370\" srcset=\"https:\/\/zonewebsites.us\/blog\/wp-content\/uploads\/2023\/06\/Turn-on-enhanced-conversions-1024x370-1.jpg 1024w, https:\/\/zonewebsites.us\/blog\/wp-content\/uploads\/2023\/06\/Turn-on-enhanced-conversions-1024x370-1-300x108.jpg 300w, https:\/\/zonewebsites.us\/blog\/wp-content\/uploads\/2023\/06\/Turn-on-enhanced-conversions-1024x370-1-768x278.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Next, click on the Google Tag Manager or Global Tag and hit &#8220;Next.&#8221;\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Visit the customer order section in your store&#8217;s admin dashboard. Select &#8220;View order status page,&#8221; which you will find under &#8220;More actions.&#8221;\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Also, you can check the URL by copying and pasting it into Google Ads.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Then click the option of &#8220;AW-GOOGLE_CONVERSION_ID&#8221; and hit &#8220;Next&#8221; again.\u00a0<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1484 size-full\" src=\"https:\/\/zonewebsites.us\/blog\/wp-content\/uploads\/2023\/06\/Google-tag-option-for-enhanced-conversions-1024x585-1.png\" alt=\"\" width=\"1024\" height=\"585\" srcset=\"https:\/\/zonewebsites.us\/blog\/wp-content\/uploads\/2023\/06\/Google-tag-option-for-enhanced-conversions-1024x585-1.png 1024w, https:\/\/zonewebsites.us\/blog\/wp-content\/uploads\/2023\/06\/Google-tag-option-for-enhanced-conversions-1024x585-1-300x171.png 300w, https:\/\/zonewebsites.us\/blog\/wp-content\/uploads\/2023\/06\/Google-tag-option-for-enhanced-conversions-1024x585-1-768x439.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Click on &#8220;Edit code&#8221; when the prompt asks you to set up enhanced conversions and then &#8220;Save.&#8221;\u00a0<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"More_About_Attribution_Models\"><\/span><b>More About Attribution Models<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">One step in creating a conversion involves deciding the attribution model you want to use. To make the process easier, let&#8217;s brief you on the different models, as they can determine how effective your ad campaign can be.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Here are all the attribution models with their features.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Linear\"><\/span><strong>Linear<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400\">This model is good for someone setting up attribution for the first time. The distribution of sales in this model is even across every customer interaction during the purchasing cycle.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"First_Click\"><\/span><strong>First Click<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400\">In this model, the attribution goes to 100% of the first touch point of the customer. It is useful when you want to find out how the customers find you. However, if there is more than a single click by the customer, this model will not be able to tell the cause of the sale.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Last_Click\"><\/span><strong>Last Click\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400\">As opposed to the first click model, the last click model gives a complete attribute to the last customer interaction. Many retailers prefer using this model as it tells them about the last interaction that led to the conversion. However, there is no single channel for sale these days. So, the last click will not be able to give complete information as well.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Position-based\"><\/span><strong>Position-based\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400\">This model makes use of all the above models. However, the majority of the conversion splits between the first and last click. The remaining portion of the attribution is to the middle of the funnel. It may work for many retailers. However, it lacks the middle points of interaction, which may not be good for expensive items.\u00a0\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Time_Decay\"><\/span><strong>Time Decay\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400\">It is the most complex attribution model out of them all. The highest priority of this model is on the last click, and the remaining portion attributes to other touch points. Also, the interaction which is the most distant from the conversion gets the least attribution. The model is great for the seller whose customers take a long time to make a purchase.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Data-Driven\"><\/span><strong>Data-Driven<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400\">This model uses real data for automated attribution. Google uses various data points to build an attribution model for you. However, to access this model, the minimum requirement is to have 600 conversions through a single conversion in the span of 30 days. It is a very flexible model, and you should use it whenever it becomes accessible.\u00a0<\/span><\/p>\n<h2 style=\"text-align: center\"><span class=\"ez-toc-section\" id=\"FAQs\"><\/span><b>FAQs<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Does_Google_Ads_automatically_track_conversion\"><\/span><b>Does Google Ads automatically track conversion?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400\">Google Ads can automatically track conversions with the auto-tagging feature. It will let you track your website conversions. You can check the effectiveness of your ad campaign, which is getting you conversions.\u00a0\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Why_is_Google_Ads_not_tracking_conversions\"><\/span><b>Why is Google Ads not tracking conversions?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400\">If you have not imported your set-up goals into AdWords, it may cause Google Ads to be unable to track your conversions. Thus, make sure that your Google Analytics and Adwords accounts are linked. If they are, import the goals into Google Ads and set them up for conversion tracking.\u00a0<\/span><\/p>\n<\/div>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you are running Google Ads or are planning to run them in the near future, having a way to track conversions from those ads would be very convenient. However, many Shopify users have no idea of how to set up conversion tracking for their store sales, or they have it set up but not [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1498,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[221,222],"class_list":["post-1482","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-google-ads-conversion-tracking-in-shopify","tag-set-up-google-ads-conversion-tracking"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How To Set Up Google Ads Conversion Tracking In Shopify<\/title>\n<meta name=\"description\" content=\"Set up google ads conversion tracking : 1. Create a conversion action in Google Ads 2. Install the global site tag 3. 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